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PETER TUCKER
Director Of Marketing And Communications
San Francisco Parks Trust
• Get hands-on: The Parks Trust offers internships every year, offering experience in non-profit development and coordination of an Urban Gardening Conference.
• Show a dedication to open space on your resume. Many cities such as San Francisco make a healthy ratio of green space to neighborhood density a key goal in their sustainability planning.
• Be an expert on new media. The Parks Trust maintains a new media presence. This is a standard that is becoming a must for many organizations.
San Francisco boasts more than 220 parks and open spaces. The San Francisco Parks Trust has been a community partner for 40 years, and was recently featured in Recreation and Parks Magazine as a model organization that other like-minded organizations could learn from. As the main partner of the city's Department of Recreation and Parks, the Trust uses its expertise to help community groups find funding for new green spaces and coordinates logistical support with the city. Their Grey2Green program turns sidewalks, abandoned lots, city street medians, and brownfield cites into gardens and other types of open space.

Peter Tucker grew up in San Francisco and has been working to mobilize the community as the Director of Marketing and Communications. With public funding diminishing, Peter says, "there is an increasing need for private philanthropic dollars for city parks." The recent weakened economy has made this a trend nationally, which makes organizations like the Trust all the more vital.

Aside from the Trusts volunteering events, Peter recommends volunteering events through the Golden Gate National Parks and networking through their advocacy round table.

Volunteering with parks organizations can occasionally lead directly to a job. Peter says a number of volunteers have transitioned to the Trust's staff in the past.
ALICE KASWAN
Professor Of Law
University Of San Francisco School Of Law
• Law students: Expand your skill-set beyond environmental law and include study of some other type of law that may be an area of convergence for clean technology casework, i.e. intellectual property, energy, business, land use, financing, construction, utilities, etc.
• Interning with a clean technology focus: do work with a public utility or energy regulatory agency as a law student. Some schools offer partial credit for work with utilities, all of whom are working on energy-efficiency standards in California.
• California has substantial renewable energy portfolio standards. Regardless of whether an internship is set up in public or private practice, gaining knowledge of the regulatory framework around clean technology is key.
The abundance of clean technology incubators that have popped up in the last few years has created a unique opportunity for law students about to enter the workforce. A symposium hosted by the University of San Francisco School of Law last year featured a panel of clean technology experts, among them the first generation of lawyers navigating this new area of specialization.

University of San Francisco Professor Alice Kaswan served as faculty advisor for that event and has been encouraging her students to focus on clean tech law. "I'm suggesting a larger box," Professor Kaswan says, "One that considers how to achieve environmental goods through business law and construction law. People should be looking at intellectual property law and energy law. Students need to have a skill-set that's not just environmental."

Professor Kaswan believes that the expansion of clean tech case work will create jobs for environmental lawyers, but adds the caveat: "They're not going to be saving the environment every minute." The clean tech specialist will have a broader range than the traditional environmental lawyer.

As for the existing legal workforce, Professore Kaswan says any area that is new requires transitioning an existing workforce: "Law is one of the more flexible fields, so once you have a JD you could possibly transition." She imagines a scenario where intellectual property lawyers and environmental lawyers may converge on clean tech projects.

In the future many cities will follow California's lead and increase incentives for utilities to adopt rate structures that encourage renewable energy industry growth. Environmental lawyers will play an integral role in green economic development.
ANNA FRANKEL
Green Business Coordinator
San Francisco Green Business Program
• Strong multi-tasking skills are essential because so many aspects of the green business field are inter-related.
• Green business consultants will be a hot career track as small and medium sized businesses look to comply with the increasing number of green laws and regulations.
• Environmental science, statistics, and science degrees provide the kind of concrete analytical skills that green organizations will need in compiling data to back up their initiatives and business proposals.
The marketing appeal of being known as a Green Business continues to grow in San Francisco. The city is building its Green Business community in a number of ways. Anna helps a broad array of existing businesses such as hotels, restaurants, caterers, offices/retailers, dentists, garment cleaners, and commercial printers become officially recognized a Green Business by the City & County of San Francisco. To comply with San Francisco's Green Business Program Standards and become recognized, measures in zero waste, energy, water, pollution prevention, waste water, and education have to be completed by each Green Business. "In the Bay Area, because we're ahead of the country, there are a lot of opportunities for students to see green and environmental practices in action," Anna says. San Francisco benefits from growing interest in Environmental Science degree tracks at area universities such as the University of California, Berkeley, San Francisco State University, Dominican University, Presidio Graduate School, and others. Beyond the collaboration between universities and the green sector, San Francisco has many non-profit organizations where aspiring green professionals can gain experience.
NICOLE CATALANO
Communications Manager
Pacific Environment
• San Francisco has a very active Green Drinks networking meet-up.
• Many advocacy groups are increasingly using social media videos do the work of telling their organization's narrative. Job applicants with video editing skill appeal to these organizations.
• It takes around six months after graduation to land an environmental job, on average. Volunteer in the meantime. Its looks good in the hiring process to see that you've stayed engaged.
San Francisco based Pacific Environment has been protecting the living environment of the Pacific Rim for over twenty years by building coalitions that advocate for both local and global action. When it comes to finding employment with an advocacy organization like Pacific Environment, an internship or volunteer time is a great way to gain the kind of experience that will lead to future job opportunities. "It's so competitive out there," Nicole says, "stellar qualifications are great, but what is lacking is the ground experience that will help you get the next job."

Nicole is optimistic about San Francisco's green job prospects on a number of fronts. Nicole likens the growth in the clean technology industry to the dot com boom of the 1990's. She has also noticed growth in the number of green related MBA programs in the Bay Area. New programs she sees applying to the developing green industry in her area include corporate and social responsibility, environmental management and environmental engineering management.
CATHY KOEHLER
Executive Director
Lake County Land Trust
• UC Davis and Humbolt State University are two regional universities that offer great programs to students looking to work in an environmental field. An environmental science or ecology background is very valuable to many organizations that work on environmental issues.
• If you're looking for a position at a land trust, consider consulting the member list at the California Council of Land Trusts. Also, contact your local or regional land trusts and intern with them to gain direct experience.
• A good background in the natural sciences combined with an understanding of the real estate industry is the best combination for a job at a land trust.
The Lake County Land Trust was created to preserve the unique scenic, cultural, agricultural, and historical values of Lake County California. Land trusts like the Lake Country Land Trust provide a vital and often under-reported environmental mission. Land trusts might buy land, hold conservation easements and negotiate land rights, and work to provide stewardship of the lands they manage. Executive Director Cathy Koehler oversees Lake County Land Trust's conservation activities and works closely with the Trust's board, (which is a working volunteer board,) on management of the properties in Lake County, California that they own.

Cathy pointed out that land trusts rely heavily on biology, ecology and botany in order to assess the conservation values of land. Several important new technologies can aid these areas of study. GIS (geographic information systems) allows minutely detailed mapping and character analyses of all aspects of a geographic area and are becoming very important in prioritizing conservation projects. New innovations in remote sensors allow access to real time data and development of long term data sets that provide information on land-scape scale parameters, such as temperature or soil moisture, and can factor into decision making for conservation issues, such as effective conservation actions in the face of climate change.
JENNIFER GENNARI
Communications Director
Greenbelt Alliance
• Greenbelt Alliance is a passionate group that values its smart and dedicated team-members. Positions for a Development Director and Membership and Database Manager are currently open. To learn more visit their Job Opportunities page: http://www.greenbelt.org/getinvolved/jobopps.html
• Internships in communications, policy research, GIS mapping and urban planning are regularly available. Contact Greenbelt Alliance for more information.
Growing a green economy requires the development of a sustainable urban infrastructure. For 50 years, Greenbelt Alliance has been conserving open spaces by focusing on smart growth and sustainable land development. "Looking back at how we've evolved, we've always been a land-use organization," said Communications Director Jennifer Gennari, "We're committed to using land for its best purpose." According to Greenbelt Alliance, smart growth envisions land use planning that concentrates growth in the center of a city to avoid sprawl. Smart growth envisions compact, transit-oriented neighborhoods that are walkable, bicycle-friendly with nearby schools, jobs, and shops and a range of housing choices for people of all income levels.
The organization's Grow Smart Bay Area vision imagines prosperous and livable communities, providing better housing and transportation opportunities while protecting farmland, open space, and the environment. Since it's founding, the organization has protected 1,150,000 acres of open spaces and vibrant places. Currently, the Alliance is advocating for further funding of the Metropolitan Transportation Commission's One Bay Grant, which for the first time demonstrates local government's commitment to the same approach to open space conservation through responsible urban planning that Greenbelt Alliance has long advocated for. If the bay area continues to embrace this approach to urban planning, it will be a boon to future job growth in the area.
BETH STEINBERG
Vice President Of Human Resources
SunRun
• Professionals working to establish a career in the solar industry can look for job openings on SunRun's jobs board at http://www.sunrunhome.com/about-sunrun/careers.
• SunRun Partners with the top regional solar installation market players around the country in order to support local green job growth.
• SunRun's San Francisco Bay Area location provides a great network of green organizations and meetups where employees can connect with other renewable energy professionals, such as Women's Environmental Network, Net Zero, and Young Professionals in Energy.
San Francisco-based SunRun has amassed a number of awards lauding their innovative business model. The company owns and installs solar systems on homeowner's roofs. This way, homeowners can switch to solar for as little as $0 and just pay a low monthly rate for power. The model makes solar increasingly affordable for homeowners, particular median income communities that until recently had been largely priced out of the solar market. The result has been a massive growth phase for the company, up by 200 percent in 2010 and continuing to grow. The company has also contributed to the solar community in the way of policy and research, writing a report on solar permitting streamlining opportunities and partnering with the Department of Energy to identify ways to bring the installation costs of solar down by $2,500 per install. These streamlining measures bring the possibility of billions of additional dollars to state economies. "We're trying to lead from the front through policy and technology, said Vice President of Human Resources Beth Steinberg, "A lot of competitors are popping up, but we've been able to attract great employees because of our credibility in the solar community."

Beth indicated that interest from professionals looking to join SunRun's team has been outstanding, with applicants that aren't offered positions still referring other contacts in their network for interviews with the company. "People have the desire to create something great, and they see that they can do that with us," Steinberg said. Unlike the majority of solar companies, SunRun has grown to the point that a number of the job openings don't require a core competency in solar, with many employees having backgrounds in software engineering. Companies like SunRun are exemplary of the growing green job market in the San Francisco Bay Area.
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