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JAIMIE CLOUD
Founder And President
The Cloud Institute For Sustainability Education
• Sustainability educators look for employees to demonstrate out-of-the-box thinking paired with a capacity for systems thinking and teaching and learning skills.
• A growing need: sustainability coordinators will be in demand as schools ramp up planning for sustainability and start retrofitting their facilities to green certification standards.
• Get specific: Green Drinks is a good meet-up to get started networking, but ultimately reaching out to industry specific organizations will bring the best results. The Business Alliance for Local Living Economies (BALLE); the American Sustainable Business Council and Social Ventures Network are good sources for sustainable businesses.
"All jobs in the future will be green jobs, or they won't exist," says Jaimie Cloud, founder of The Cloud Institute for Sustainability Education. Educating for sustainability is an essential step in building a green economy. The Cloud Institute works with educational institutions in the pre-kindergarten to 12th grade range to enact sustainable organizational change, develop curriculum that educates for sustainability, and to develop authentic relationships between administrators, educators, students, and their communities.

Jaimie believes the greening of the U.S. educational system will create many jobs in New York and around the world. Among the growing list of colleges teaching sustainability, she lists Columbia University's Teachers College and Earth Institute and the Pratt Institute's Environmental Planning, Policy, and Sustainability programs as indicators of New York's prominence in the growing sustainability job sector.
HILARY BEBER
Senior Policy Analyst
New York City Mayor's Office Of Long-Term Planning And Sustainability
• New York has private and state-sponsored clean technology incubators, such as Polytechnic Institute of New York University's NYC ACRE program, that host networking events.
• The Mayor's Office partners with the Urban Green Council, a major networking channel.
• The city and New York State Energy Research and Development Authority work with the various City University of New York campuses, making these schools an excellent option for aspiring green professionals.
As Energy and Green Building Policy Analyst for the New York City Mayor's Office, Hilary works on legislation to address energy efficiency in existing buildings. She also works with architects, engineers, building owners, and property managers to improve the city's energy efficiency and green building standards. Her colleagues in the Mayor's Office are providing similar assistance in other areas of green business through programs such as Green Light New York, an upcoming lighting resource center. In addition to green retrofitting, clean tech incubators, and clean tech research at New York's world-class academic institutions, New York's sustainability policies make the city a leading market for green jobs.
ALEXIS GREENE
Public Relations And Communications
Community Environmental Center
• Learn weatherization skills. As the holder of New York State's largest weatherization contract, the Community Environmental Center can attest to the demand for energy efficiency specialists.
• Learn how to conduct energy audits. Many of New York's aging structures need to be checked for air leaks, electrical efficiency, and water quality.
• Blaze your own trail: if you possess the proper qualifications, you may be able to start your own Green Training and Assistance program at organizations like a local YMCA.
Community Environmental Center's Alexis Greene works with local government, green building and training organizations, and local community leaders to increase visibility for Community Environmental Center's energy efficiency assistance programs for low-income communities.

The center also offers green workforce training in energy efficiency, partnering with Green City Force to prepare youth from low-income backgrounds for sustainable careers. As a major provider of green building and energy efficiency consultation, Community Environmental Center is a leader in New York's green building community. Their success suggests that emerging professionals should place high consideration on the New York green building market.
MICHAEL JOHNSON-CHASE
Green Workforce Director
Solar 1
• On the one hand: contractors prioritize construction background over a college degree.
• On the other hand: A professional with a marketing degree that obtains green building experience becomes highly employable if they subsequently move back to the marketing and sales of renewable building products and services.
• In green building, it is crucial to understand the policy differences of individual communities. This can often be determined by going to the organizations that provide incentives to green building contractors. In New York, the primary incentive provider is the New York State Energy Research and Development Authority.
Green Workforce Director Michael Johnson-Chase heads up the Workforce Training Program for Solar One, a seven year affiliate of the Community Environmental Center. Solar One partner's with workforce training partners to provide classes including building performance, solar-thermal training, and electrical retrofitting for commercial businesses. In addition to Solar One's training programs, the organization serves as an educational model for energy efficiency, producing most of its own energy through solar power. Outreach partners include many green building contractors, government agencies like NYSERDA, and program officials with the New York City Mayor's office, giving Solar One a unique perspective on the green economy in New York. Michael recommends sending resumes to approved energy efficiency contractors and cultivating relationships with them. Although it is sometimes necessary to start out as a volunteer when no prior construction background exists, Michael says aspiring green-collar workers can subsequently find job opportunities in building performance analysis, retrofitting contracts, and other areas of the green building industry.
TRIA CASE
Director Of Sustainability
City University Of New York
• The City University of New York (CUNY) through its centers, initiatives and 23 colleges, sponsors several energy conferences each year such as Sustainable CUNY's NYC Solar Summit. Later this month through the Center for Sustainable Energy, CUNY will sponsor the Alternative Vehicle Technology Conference and expo. Conferences such as these are excellent networking venues.
• The City University of New York's new commercialization program for cleantech, CUNY SustainableWorks,is building a Commercialization Center that will also include opportunities for students to gain experience in the development, prototyping, testing, and showcasing of new technologies with some of the top companies in the country.
• CUNY offers training in sustainability related fields such as green building, geothermal, solar thermal, solar electric, alternative vehicle technology, and energy services technology.
A million solar roofs. This stunning figure represents New York City's potential to be the top urban solar market in the country. Through its leadership of the U.S. Department of Energy's Solar America City Partnership for NYC, Sustainable CUNY is mapping out a way to this realization. In partnership with the mayor's office, Sustainable CUNY has created the most advanced solar map in the world. Made available online, the map offers detailed modeling of every building in the city and the potential for solar development there, as well as existing solar development. "The NYC Solar Map is a key tool to educate business, the financial sector, and the general public about the financial and environmentally benefits of solar," said Tria Case, University Director of Sustainability and the lead for the solar partnership. "Getting the public interested will be essential to moving forward." One of the keys to the U.S. DOE's success with the Solar America City program in NYC was placing leadership at Sustainable CUNY where the program could benefit from stable leadership that wouldn't suffer turnover during election years. As the largest urban university in the country, CUNY has provided the infrastructure and the leadership to keep the city's solar agenda on track. "Solar power production has grown six fold," Case said, "Further; in 2007 there were only 5 solar installation companies in New York City. Now there are 21- streamlining the process is growing green jobs." Sustainable CUNY has recently kicked off its CUNY SustainableWorks Commercialization Program, which provides a pathway into the NYC marketplace, the largest in the country, for new cleantech. Start-ups provide a huge boost to net-gain jobs in the economy, and Case says that the CUNY SustainableWorks program capabilities make it ideal for bringing products to market that need to be tested within the existing urban infrastructure. "For the public to adopt a new technology, they need a seamless transition from the existing technology to a clean technology. Being tested within existing infrastructure is key. The new CUNY SustainableWorks Commercialization Center will be the place for that process," Case said. Sustainable CUNY ultimately seeks to improve the NYC energy market through its sustainable energy programs and initiatives. New York's many legacy buildings have infrastructure codes that need to be integrated into efforts to increase sustainable energy technology adoption, which Case noted as a key to making sustainable energy technologies affordable and competitive. "It's so important to streamlining the path to jobs," she added.
CHRISTINE KARLOVIC
Senior Business Manager
Own Energy
• Wind energy developers at companies like Own Energy require good interpersonal skills, as they frequently communicate with local development partners.
• Risk management is an important skill set for job candidates in energy development fields where there are no guarantees that projects will succeed.
• The American Wind Energy Industry Association (AWEIA), the American Council On Renewable Energy (ACORE), and Wind on the Wires are all excellent networking organizations for those looking for employment in the wind energy industry.
New York-based Own Energy practices a unique business partnership model that is drawing attention to the economic potential of community wind projects, (generally ranging between 10-80 megawatts.) One of the early setbacks in the development of wind energy in the United States stemmed from the relatively small boost that corporate wind developments often brought the local economies in which the wind farms were being built. As a result, NIMBY (Not In My Back Yard) attitudes toward wind energy development became an increasing drag on the industry.

Own Energy's business structure acknowledges the need to include local communities in both the process and potential profit of wind energy development. Under their partnership model, local entrepreneurs take on the role of lead development representative and build local support as well as the capital and land agreements to ensure that each community wind project receives the best chance to succeed.

Founded in 2007 with a staff of four, the company has since grown to an office of 16. With experts in project development, finance, geographic information systems, and engineering, among others, jobs at companies like Own Energy will be crucial to the growth of the wind energy industry.
EUGENE LEE
President
Rolling Press
• The Columbia Business School offers a certificate program called Making Green from Green, with lectures on sustainability that are a great resource for green business entrepreneurs.
• Green Drinks insight: Different locations will give you different job focuses, depending on the industries located in different city districts. Depth of information will vary based on whether the meet-up trends toward social hour or a conversational atmosphere.
• Check for additional green networking groups listed on meet-up.com. Sustainable designers should talk to as many sources as possible. The more 'pure' desired information, the farther that that the networker may have to go to seek out specialists.
The rise of paperless billing and digital readers by many Americans has contributed to a wholesale 'greenwashing' of sustainability issues important to the printing industry. As Rolling Press President Eugene Lee points out, sustainability goes far beyond the sustainable material that the final product is printed from: "Designers often want to make something green by swapping out sustainable materials," Lee said. However, some designers don't consider that inefficient design and cost overruns may undermine the sustainability of the end product.

From the forest where the paper originates to the left-over materials from the printing room, sustainable designers like Eugene Lee and his father, Master Printer Kam Lee, identify waste reducing opportunities through every stage of the printing process. Among their many innovative sustainability measures, Rolling Press uses a chemical-free printing plate preparation technology, they power their facilities from wind energy purchased through their utility, and they repurpose the paper used in the make-ready stage of each printing run.

Despite their success at applying sustainable design to the printing business, Lee said businesses like his are destined to become a niche market. However, the principles of sustainable design that Rolling Press practices will increasingly be a highly valuable skill across many trades where a production process can be streamlined to reduce costs and waste. "Practicality has to be a part of the equation," Eugene said, "100 percent recycled paper is not the solution for everything. We have to find the best solutions in balance with what people want." To learn more about how sustainable processes can be applied to the printing business, visit www.rollingpress.com.
CHRISTOPHER MOUSTAKIS
General Manager And COO
Solar Energy Systems
• What to specialize in: Employees at companies like Solar Energy Systems have backgrounds in engineering, planning and public policy.
• Solar Industry job seekers in the New York area can network through professional associations like the New York Solar Energy Industry Association (NYSEIA).
"We have been busy in New York, and business in general has been steady," said Solar Energy Systems General Manager and COO, Christopher Moustakis. With offices in New York, New Jersey, Connecticut, and Colorado, Solar Energy Systems has been a major player in the New York solar market.

In January, the company announced the completion of New York City's largest private solar installation for regional kitchen and bath fittings company Davis and Warshow.

Solar Energy Systems, in partnership with Ronald Evitts Architect, also designed and installed the solar awning at the New York State Energy Research and Development Authority (NYSERDA), the institution which is responsible for many of the initiatives and incentives that are driving green industry growth in the state.

With New York holding the potential to be the top solar market in the country, expect continued success and growth for solar companies like Solar Energy Systems.
NICOLE NAVRATIL
Chief Operating Officer
BBMG
• Sustainable creative agencies like BBMG look for team members that share their core company values, whether that be demonstrated through professional experience, or personal passions and beliefs.
• Although it's not a prerequisite to employment, expertise in sustainability is certainly helpful for all applicants, especially graphic designers who might be tasked with product design or innovation.
• BBMG is always looking to connect with like-minded professionals. Interested candidates can learn more by visiting http://bbmg.com/who/work-at-bbmg/
A leader among a new type of branding consultancy that focuses on sustainable branding, BBMG incorporates 360 degree thinking in creating campaigns that benefit all parties involved, from the corporate client to the consumer to the potential change for the better of the world at large. "BBMG's experience, research and passion make us experts in sustainable business and social good. We use a variety of innovation and marketing approaches to help green brands enter the mainstream, and help large brands become more sustainable (and communicate that sustainability) in an authentic way," said Chief Operating Officer Nicole Navratil, "Those goals could be achieved by tactics from a package innovation workshop to a visual rebrand to a social media campaign. We sit at the intersection of branding, sustainability, technology and social purpose, and offer services within that realm to clients including multinational brands, social entrepreneurs and nonprofit organizations." The firm's recent clients include Earthbound Farm, Seventh Generation, Walmart, Clif Bar & Co and Fair Trade USA.

Among BBMG's innovative branding tools, the company recently launched The Collective, a social network geared specifically for what the agency calls 'New Consumers', comprised of approximately 70 million consumers who are both sustainably minded and brand loyal. "These consumers are highly influential over their peers and two times more likely than the general population to share their opinions about companies and products. Members of The Collective are united by these characteristics and values; we provide a platform for them to share ideas, experiences and solutions," said Navratil. Insights from The Collective have helped BBMG shape campaigns for brands like Seventh Generation and Bonterra Vineyards.

As a certified B Corporation, the agency was a founding member of B Lab, an organization committed to developing corporate standards for corporate sustainability practices and values. "Treating our employees and the Earth well is the right thing to do--for our bottom line, and for the greater good," said Navratil. As more corporations look to demonstrate this kind of authentic commitment to sustainability, expect sustainable creative agencies like BBMG to thrive.
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